the three tiers
| tier | price | what it covers |
|---|---|---|
| single build | £300 to £600 | one page, one landing site, one agent or one automation. a single focused pass, delivered direct. no call, no onboarding, no retainer. |
| full build | £600 to £1,500 | agents that run on their own, multi-page sites and working software, with brand direction where it needs it. |
| bespoke | priced in writing | apps, operating systems, full brand systems and anything multi-part. scoped and priced in writing before anything starts. |
what every tier can include
- agents and assistants. ai that does the work: answering customers, research, follow-up and back-office tasks, with a person signing off where it matters.
- automation. ai in the plumbing that moves work between your systems and flags what needs a person.
- ai software for your industry. the software your field never got, with the ai built in.
- ai tools for your own team. custom tools on your own data, handed over with the keys.
- everything it ships in. the website, app, brand, launch film and email around it, made in house.
how an engagement runs
- fixed scope, fixed price. agreed up front. the deposit clears before the build starts, and the clock starts when your content lands.
- you can watch it move. work moves every day and you follow it in a live client portal, with live urls instead of status decks.
- one small studio. london, working across the uk and remotely worldwide.
terms
- scope and price. fixed and agreed in writing before work starts. prices are in pounds sterling and vat is not included.
- deposit. the deposit clears before the build starts, and the clock starts when your content lands.
- changes. two rounds of changes are included, against the agreed scope. anything new beyond that is quoted in writing before it is done.
- handover. a walkthrough, an admin runbook, and every key in the vault.
- support. 30 days of support after handover.
- ownership. code, repositories, accounts and keys are transferred to you on completion. nothing is licensed back, and nothing needs a retainer to keep running.
- cancellation. if you cancel once work has started, the deposit is non-refundable and the work done up to the cancellation date is paid for.
- longer builds. bespoke work is paid on the schedule set in its written agreement.
- your data. what you send us is handled as set out in the privacy notice.
questions about pricing
- how much does a custom ai agent cost?
- one agent or one automation is a single build at £300 to £600. agents that run on their own and working software are a full build at £600 to £1,500. anything larger is bespoke and priced in writing before work starts.
- is the price really fixed?
- yes. scope and price are fixed and agreed up front, and you are told the number before work begins, not after. the deposit clears before the build starts, and the clock starts when your content lands.
- is vat included in the prices?
- no. prices are in pounds sterling and vat is not included.
- who owns the work at the end?
- you do. code, repositories, accounts and keys are transferred on completion. nothing is licensed back, and nothing depends on a retainer to keep running.
- how long does a build take?
- a landing site or a single agent is usually days. an app or an operating system runs from a few weeks to a few months, and you follow it in a live client portal.
last updated · the same figures as pricing.md